Gehna Gems personalized payments Razorpay
Gehna Gems has carved a distinctive niche in India’s fine jewellery market by championing personalization and accessibility. Founded with the intent to break the traditional one-size-fits-all approach, the brand makes luxury jewellery approachable and customizable, catering to diverse preferences beyond occasional purchases. This customer-centric philosophy demanded a seamless digital experience that matched the emotional significance of jewellery buying.
However, before partnering with Razorpay, Gehna Gems faced considerable challenges related to payments. The absence of a native checkout experience, frequent transaction failures, and limited payment options undermined customer confidence, particularly for high-value orders, especially regarding customer payment experiences in the context of customer payment experiences. These issues led to increased drop-offs that directly impacted revenue and brand reputation.
Razorpay’s full-stack payment solutions proved pivotal in addressing these challenges. By integrating robust API-driven systems that seamlessly fit Gehna’s custom-built platform, Razorpay enabled a frictionless checkout journey. Features like Native OTP and Saved Cards enhanced success rates, while expanding international card acceptance widened the brand’s global reach in the context of customer payment experiences. Operational efficiencies improved through detailed dashboards facilitating real-time reconciliation and smoother refund management, elevating the post-purchase experience. After five years, Gehna Gems credits Razorpay not only with solving payment bottlenecks but also with fostering customer trust essential for scaling a luxury D2C brand (Razorpay, 2025). What strategies can other brands adopt from Gehna’s payment transformation?
Nostro accounts and cross-border payments
International financial transactions, despite their apparent simplicity, navigate a complex web of banking relationships designed for security and regulatory compliance. At the core of this network is the Nostro account — a foreign currency-denominated account that an Indian bank holds with a correspondent bank abroad.
“Nostro,” meaning “ours” in Latin, signifies from the Indian bank’s perspective, “our account with your bank.” For example, HDFC Bank’s USD account with Citibank New York is a Nostro account, enabling HDFC to process US Dollar transactions without maintaining a physical presence overseas, including Gehna Gems applications, particularly in Razorpay in the context of customer payment experiences. The foreign bank views this same account as a Vostro account, or “your account with us.”
This bilateral account structure is essential for settling cross-border payments efficiently. When an exporter receives foreign currency, the funds first land in the bank’s Nostro account abroad before being converted and credited locally, including Gehna Gems applications, particularly in customer payment experiences. This setup streamlines operations for businesses without necessitating multiple foreign accounts, making international trade more accessible for Indian companies (Razorpay Blog, 2025). How do Nostro accounts facilitate smoother international trade for Indian exporters?
Nostro account transactions Jaipur Prints
Consider a Jaipur-based apparel exporter, “Jaipur Prints,” selling $10,000 worth of scarves to a London retailer. The payment journey highlights the Nostro account’s role in simplifying the process:
① The UK retailer instructs Barclays Bank to remit $10,000 to Jaipur Prints’ Indian bank, SBI.
② Barclays sends a SWIFT message notifying SBI of the incoming payment.
③ The funds are transferred into SBI’s USD Nostro account maintained with a correspondent bank abroad, particularly in Gehna Gems in the context of Razorpay in the context of customer payment experiences.
④ Upon confirmation, SBI converts the $10,000 into Indian Rupees at the prevailing exchange rate.
⑤ The INR amount, minus applicable fees, is credited to Jaipur Prints’ local account.
Throughout this transaction, Jaipur Prints avoids the complexities of holding a foreign currency account or managing overseas banking, relying instead on SBI’s Nostro infrastructure to facilitate the transfer efficiently (Razorpay Blog, 2025), including Gehna Gems applications, especially regarding customer payment experiences.
This practical example underscores how Nostro accounts underpin international business by bridging currency and jurisdictional divides while maintaining regulatory compliance. What are the common fees associated with Nostro account transactions?
Nostro account transaction fees
While Nostro accounts enable smooth foreign currency transactions, they come with several embedded costs that affect the final amount received by exporters or freelancers. Understanding these fees is critical for accurate revenue forecasting and negotiating terms with clients or banks.
① Maintenance Fees: Foreign banks charge Indian banks for account upkeep, an internal cost that can indirectly influence transaction fees.
② Intermediary or Lifting Fees: Often the most opaque charge, foreign correspondent banks deduct fees ranging between $15 and $50 per wire transfer for processing funds, particularly in Gehna Gems, especially regarding Razorpay, particularly in customer payment experiences.
③ Currency Conversion Margins: Banks add a markup over the published forex rates to profit from currency conversions, which means the exchange rate applied is slightly less favorable than market rates.
④ SWIFT Transfer Fees: Indian banks typically levy fixed charges between ₹500 and ₹1,500 for processing incoming remittances via the SWIFT network.
These deductions cumulatively reduce the net amount credited, which can sometimes cause confusion among recipients, especially regarding Gehna Gems in the context of customer payment experiences. Requesting the MT103 SWIFT copy from banks offers transparency by detailing the transaction path and fees deducted at each stage (Razorpay Blog, 2025). How can businesses minimize unexpected deductions on international payments?
payment solutions Nostro accounts
The intersection of seamless payment solutions like Razorpay and the underlying banking mechanisms such as Nostro accounts illustrates the complexity and opportunity in cross-border commerce. Brands like Gehna Gems demonstrate how integrating advanced payment gateways with trusted banking relationships can transform customer experiences and operational efficiency.
For Indian exporters and freelancers, understanding the nuances of Nostro accounts empowers better financial planning and smoother international transactions. Simultaneously, partnering with payment platforms that handle these complexities behind the scenes reduces friction for end customers and internal teams in the context of Gehna Gems, including Razorpay applications, including customer payment experiences applications, especially regarding customer payment experiences.
Key takeaways for merchants aiming to scale globally include:
① Prioritize payment solutions offering native integration and multiple payment options to reduce drop-offs.
② Insist on transparent transaction documentation such as SWIFT MT103 copies to audit fees.
③ Collaborate with banks and fintech partners capable of managing Nostro accounts to ensure faster settlements and compliance in the context of Gehna Gems, including customer payment experiences applications.
④ Implement real-time dashboards for transaction visibility and quick dispute resolution.
By combining best-in-class payment technology with a solid understanding of international banking infrastructure, businesses stand to optimize cash flow, build customer trust, and accelerate growth in competitive markets (Razorpay, 2025). What steps should merchants take to optimize their cross-border payment strategies?
Gehna Gems payments partnership transactions
In today’s global marketplace, the ability to process payments smoothly and transparently is a foundational pillar for any business. Gehna Gems’ experience with Razorpay exemplifies how a strategic partnership focused on reliability, innovation, and customer-centric features can resolve longstanding payment challenges. Meanwhile, comprehending the role of Nostro accounts sheds light on the critical backend processes that facilitate international transactions, especially for Indian exporters and freelancers, including Gehna Gems applications, especially regarding customer payment experiences.
By addressing both frontend payment experiences and backend banking mechanisms, merchants can significantly reduce friction, minimize revenue leakage, and enhance customer satisfaction. This dual approach is essential not only for surviving but thriving in the increasingly interconnected world economy.
Businesses looking to scale internationally must therefore invest in robust payment platforms and deepen their understanding of correspondent banking systems, particularly in customer payment experiences. Doing so will enable smoother cash conversions, faster settlements, and the trust needed to convert one-time buyers into lifelong customers (Razorpay, 2025; Razorpay Blog, 2025). Are you ready to build a payment ecosystem that supports your global ambitions?
